Privacy

Tu Casa En El Fin Del Mundo, located at Cabo de Hornos 4009, Ushuaia, Tierra del Fuego, Argentina, is responsible for processing personal data collected through this website and the booking process.

We collect the following personal data:

• Identification data: full name, document type and number (ID/passport), nationality, date of birth.
• Contact data: email, phone, WhatsApp.
• Stay data: check-in/check-out dates, number of guests, room preferences, estimated arrival/departure times.
• Payment data: processed entirely by the chosen platform (Mercado Pago, OpenPay) — we do not store card data.
• Browsing data: through cookies and analytics tools (see section 9).
• Booking history: previous bookings, preferences, reviews.

Data is used for:

• Managing and confirming bookings.
• Communicating before, during, and after the stay (email, WhatsApp).
• Sending accommodation information (digital guestbook with access instructions, WiFi, house manual).
• Sending marketing communications (offers, availability, news) — always with an unsubscribe option.
• Complying with legal and tax obligations (AFIP electronic invoicing, guest registration).
• Feeding our Revenue Management system to adjust rates based on demand and occupancy (aggregated and anonymized data).
• Improving our services and guest experience.

Processing is based on the execution of the accommodation contract and, where applicable, on the consent of the data subject.

Data will be retained for as long as necessary to fulfill its purpose and for the period required by applicable legal obligations (generally 5 years for tax records).

We do not sell or share data with third parties for commercial purposes. We only share information with:

• Mercado Pago / OpenPay: payment processing.
• Airbnb / Booking.com: when the booking originates on those platforms.
• AFIP (ARCA): electronic invoicing as required by Argentine tax law.
• Meta (Facebook/Instagram): anonymized browsing data through Facebook Pixel for advertising campaign measurement.
• Google (GTM, Fonts): site usage analytics and font loading.
• CloudPano: 360° virtual tour service integrated in accommodation listings.
• Competent authorities: when required by law.

Under Argentine Law 25.326, you have the right to access, rectify, delete, or object to the processing of your data. Contact us at contacto@tucasaenelfindelmundo.com.ar.

We implement appropriate technical and organizational measures. Payment data is processed directly by Mercado Pago and is never stored on our servers.

This site uses the following technologies:

• Session cookies: necessary for site operation (login, language, booking cart). Deleted when you close the browser.
• Google Tag Manager (GTM): manages the loading of analytics scripts. Does not collect personal data on its own.
• Facebook Pixel (Meta): used to measure the effectiveness of advertising campaigns on Facebook/Instagram. Collects anonymized browsing data. You can disable Facebook tracking from your Facebook account settings.
• Cloudflare: security and performance provider. May place technical cookies to protect the site.

We do not sell or share browsing data with third-party advertising networks. You can block cookies from your browser settings, though some site features may not work properly.

For inquiries: contacto@tucasaenelfindelmundo.com.ar or WhatsApp at +54 9 2901 565340.